NICHES IN DIGITAL PRINT & DIRECT MAIL
the ever changing world of business, digital printing is carving
a niche of its own. Using the latest in computer to plate technology,
the flexibility of not having printing plates, offers good quality
colour printing in short runs without high unit cost. For all
applications from letterheads and business cards with a photograph,
to four colour process corporate brochures personalised to the
customer, digital printing is opening new avenues previously too
expensive for most businesses to travel down.
Often combined with digital printing, direct mail
is a very effective way of expanding your customer base. Direct
mail is focused marketing using specific contact information to
ensure that your sales message is hitting the right people at
the right time. Whether you have your database developed already
or are starting from scratch, we can help.
Many people are familiar with direct mailing,
commonly confused with 'junk mail', but few realise that you don't
have to be a large concern to utilise this medium. An increasing
number of small to medium businesses are beginning to develop
this effective marketing tool to increase their market share.
Combining an existing client list with some cost effective digital
printing is often the first step to increased sales...